If you’re interested in marketing or design, you probably know what rebranding means. But do you know what brand facelift means?
It is not as profound as rebranding, but rather a refresh of your most important brand elements, such as logo, color palette, or typeface. Of course, these elements are just a small part of a much bigger work.
So, when we got the task, we first started with research and analysis. This way we learned more about the client and its competitors.
Once we were done with the research, we started the creative process. We took into consideration many small things, such as the little triangle in the logo field. This asset symbolizes every employee at Aros Marine and the significance of their role in the company.
We tested and experimented until we have finally reached the result we are proud of.